Our service incorporates a complete retail solution for your facility including quality swimming products, retail installation, visual merchandising, stock management, sales and marketing support, and product training. We offer you a retail solution that will drive your revenue and increase your profits whist creating an attractive visual display for your customers.


    We work with our customers to install retail solutions that not only drive sales, but also create a fresh look and feel within the facility. No matter the size, location or space available, we can offer you a solution to meet your needs.


    From Shell


    • We can create a visual model to demonstrate how your retail space can be designed to achieve maximum impact and use of space, and to establish visual guidelines for your site.


    • We will devise a structured roll out plan incorporating stock levels, sales and promotions to grow retail for your centre.


    • We supply unitary designed around high street best practise including slat wall, gondolas, secure cabinets and bespoke items, supported by accessories and marketing graphics.


    • We hold stock in our warehouse, offering you flexibility, no minimum orders and a next day delivery service to ensure you have stock when you need it.


    • We offer product training and sales advice to ensure that your staff are equipped with the knowledge and confidence to service their customers.


    To Shop


    • Our team will provide ongoing merchandise support to maintain a fresh look and feel and attractive visual display for your customers.


    • Our cutting-edge stock management solutions ensure that your key margin makers are always in stock and stock control is a smooth and easy process.


    • Our specialised swimming brands offer a variety of styles and price points to meet the needs of all swimmers.


    • A customised partnership website can earn you a cash commission and offer your customers a wider range of products, with all set up and operation handled by SRS Leisure.


    • Our sales reporting will allow you to analyse your retail performance and measure improvements.


    Hear what our customers say about working with us.



    We can compliment your facility retail with a partnership website to offer your customers an e-commerce shopping facility. We can customise our retail platform to incorporate your logo and colour scheme, maintaining the look and feel of your website for a seamless customer transition.


    A partnership website will earn you a cash commission on all net sales and can offer your customers a wider range of products without you having to hold all stock on site. We look after all set up, operation, customer contact and ongoing maintenance. The only thing you have to do it establish links with your internet service provider.



    SRS Leisure offer an in house printing and embroidery service. We can add your logo to products including staff  uniform, lifeguard uniform, swimming caps and equipment, event merchandise, bags and other membership promotional items.



    Earn commission with a SRS Pop-Up Shop at your event

    SRS Leisure has been operating pop up retail shops at swimming events across the country for over 20 years. The SRS Shop team will arrive on site to set up prior to the start of the event, and will stock a full range of products including swimwear, caps, goggles, training aids, towels, bags, accessories and much more. You will earn commission on all sales from the event, creating an added revenue stream for your event, club or organisation.


    Event merchandise

    We can work with you to design and produce fully customised event branded merchandise such as t-shirts, hoodies, caps and bags. We will have the items available for retail as part of the SRS Shop at your event as special memorabilia that will not only add value your event, but will earn you commission.


    All of our SRS Shops are equipped with EPOS payment facilities.


    You can find our SRS Shops set up at the following ASA championship events:


    • London Region championships


    • West Midland Region championships


    • East Midland Region championships


    • North West Region championships


    • Millfield School events


    • Corby International Pool events


    • Coventry Sports Centre events